I use those "hats" to help brands grow through content, design, technology and data. I've been doing this for 23 years, across the corporate world, consulting and academia.
Romanian by origin, I trained professionally in France, Canada and Chile — where I've been based for 14 years. I speak 4 languages. I'm currently a PhD candidate in Engineering (Human–Computer Interaction) at the Pontifical Catholic University of Chile. 🌎
I love helping professionals and digital entrepreneurs turn their ideas into successful, sustainable businesses, sharing practical knowledge, strategy and a science-based vision to lead in the digital world — while promoting an active, balanced life through sport as a source of energy, creativity and well-being.
I cultivate entrepreneurial discipline 🌳. I'm a huge fan of discipline as the articulator of creativity to build, both professionally and personally.
I bring building with AI to communities, teams and entrepreneurs across Latin America through workshops, talks and mentorships focused on going from idea to product.
Companies, international organizations, universities and entrepreneurs. Ten years connecting research, design and technology across more than 21 countries.
ITC (UN/WTO) · Ilamatepec Project · European Union
30 tourism companies · 6 months of organic growth, local SEO, OTAs, customer journeys, AI and a trade mission to the Adventure Travel World Summit 2025.
International Trade Centre (UN)
200 women-led companies exporting online
ITC — SheTrades LATAM
2,000+ companies · 2× MOOC completion rate
ITC — Global program
100% online course in Spanish and English
Universidad del Desarrollo (UDD)
Center for entrepreneurs
Financial industry
Valuartis (M&A Advisory)
Retail brands
ITC entrepreneurs
Movistar · AFP Capital · Groupe Germain
A few recent clients and collaborations. More cases available at freed.tools.
